• Reduce poverty among families
  • Learn, collaborate, and partner with organizations that focus on poverty reduction
  • Collect and report data on how living in lower wealth communities impacts health
  • Recommend and support legislation of a livable wage and pay equity
  • Standardize poverty reduction strategies in systems, services, and programs

The partners for this program include:

• Launched campaign "Toe River Health Discovery" to give real time help for those struggling in Avery and Mitchell Counties and beyond to overcome not prioritizing health, trust issues, and stigma for low-income or minority populations. All marketing channels drove traffic to newly designed pages to connect patients with helpful information and real time help.  
  • Revised and rebranded website and logo to focus on quality care for all.
  • Gathered content to offer testimonial videos and printed material.
  • Promoted new media pieces by paid advertising on Google search and Facebook/Instagram Ads
  • Purchased marketing materials that included billboards, signage on grocery buggies and restaurants, pamphlets/brochure
  • Created social media platform and guidelines for posting (2 times a week per channel) 
  • Planned to promote blogs weekly, using branding voice that is kid, empathic in order to become a trusted source of information and resources
  • Optimized Google business account and leveraged Google search console