Tobacco use is the number one cause of preventable death in North Carolina. Black Americans are disproportionately impacted by tobacco use and die at higher rates than other groups from tobacco-related diseases such as cancer, heart disease, and stroke. The tobacco industry uses tailored marketing and advertising to target some groups and communities. Tobacco companies use flavors to entice youth to try their harmful products. The pressures of discrimination, poverty, and other social conditions can increase commercial tobacco use and worsen health problems, as well as barriers to seeking health care and treatment for tobacco use and dependence.

• Greene County Department of Public Health
• Greene County Schools
• Local radio stations
• Local television stations
• Local organization's social media pages

What works to turn the curve:

• Intense campaigns that reach many current and potential tobacco users yield stronger effects than less intense ones.
• Research from the Centers for Disease Control and Prevention (CDC) suggests that campaigns must reach 75% to 85% of their target audience and last at least 18 to 24 months to affect behavior. Effects on quit attempts may fade shortly after a campaign ends. 
• Emotional messages such as personal testimonials with compelling narratives, intense images and sounds, or graphic portrayals of negative health consequences appear more effective than other approaches. 
• Studies of the CDC’s Tips From Former Smokers, an example of such an approach, suggest such efforts can increase beliefs about the harms of smoking calls to quitlines, quit attempts, and cessation; greater exposure to such a campaign may contribute to a stronger intent to quit.

Source:

https://www.countyhealthrankings.org/take-action-to-improve-health/what-works-for-health/strategies/mass-media-campaigns-against-tobacco-use#footnote_12