In Summer of 2021, Davie County Health and Human Services, Division of Public Health, worked with iHeartMedia to run a Smoking Cessation Campaign called Every Try Counts. The campaign was a targeted digital media campaign. So, these smoking cessation ads were seen by individuals while browsing the internet on PC, mobile phones, and tablets. Every Try Counts is an evidence based outreach program designed by the U.S. Health and Human Services agency. 

The campaign was viewed by those located within Davie County, during the Summer of 2021. The majority of the digital media ads were seen in Mocksville, but many were seen in Advance as well. 

Every Try Counts tobacco cessation ads were seen 1,503,758 times. There were 1,513 clicks on these ads. "Clicks" take the viewer to the Every Try Counts webpage which has a wide variety of effective tools for aiding in tobacco cessation. iHeartMedia reported that the campaign performed well, with a higher-than-average engagement rate.

This program was only active during the summer of 2021, and has since been discontinued.