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Increase awareness of mental health and reduce the stigma of utilizing services

Why Is This Important?

Behavioral health is promoting well-being by preventing or intervening in mental illness such as anxiety, depression, or stress, along with preventing or intervening with substance use disorders and other dependencies. The use and misuse of alcohol, illicit, and prescription drugs is a serious health problem which result in significant harm to individuals that become dependent to these substances, creating considerable social disruption and severely damages families.  

 

Action Plan

Behavioral Health

Goal

Increase awareness of mental health to reduce the stigma utilizing services.

Objective

Increase media ads for mental health services by 5% of baseline by 2025.  

Lead Agency

Collective Impact| Accepted Responsibility: MOU

Indicator(s)

Metrics of traditional & social media of impressions, engagements, and interactions.

Timeline

Activities & Strategies

Year 1

Year 2

Year 3

Develop process for social media and traditional media for decreasing stigma and promoting resources

x

 

 

Provide quarterly updates and progress on social media and traditional media outreach efforts with the community.

x

x

x

Begin process and promote community partners to implement additional social media and traditional media on decreasing the stigma and sharing resources.

 

x

x

Evaluate process and make adjustments as necessary.

 

x

x

Evaluate sustainability and make any necessary changes moving forward.

 

 

x

 

 

 

 

 

Objective

Increase number of educational events and attendance by 5% of baseline by 2025. 

Lead Agency

Collective Impact, MHRS, MBH | Accepted Responsibility MOU

Indicator(s)

Number of events, attendance of new events, and pre and post results

Timeline

Activities & Strategies

Year 1

Year 2

Year 3

Evaluate current community events and develop plan on additional educational events.

x

 

 

Develop a pre and post engagement evaluation for attendants at events.

x

 

 

Provide quarterly updates and progress on project.

x

x

x

Implement events and engagement evaluation to measure effectiveness and tailor events/programs as needed

 

x

x

Evaluate sustainability and make any necessary changes moving forward.

 

 

x

 

 

 

 

 

Objective

Increase advocacy for support groups and education of services available.

Lead Agency

Collective Impact| Accepted Responsibility: MOU

Indicator(s)

Number of support groups in Muskingum County, number of education outreach with pre/post data results.

Timeline

Activities & Strategies

Year 1

Year 2

Year 3

Complete scan of community for number of support groups available.

x

 

 

Review results and assess gaps and barriers.

x

 

 

Hold meeting with behavioral health partners to gain support on implementing new support groups.

x

 

 

Provide quarterly updates and progress on initiative.

x

x

x

Implement new support groups

 

x

 

Evaluate support group and make adjustments as necessary based on the needs of the community.

 

x

x

Evaluate sustainability and make any necessary changes moving forward.

 

 

x

Situation Analysis

Muskingum County is considered a Mental Health Shortage Area with a healthcare provider to patient ration of 1:540 (CHR). The county currently faces a scarcity of well-qualified mental health providers and the aging out of the workforce among current providers. In an interview with a mental health key informant, delays in outreach to patients treated for medical complications and long wait time for referrals for initiating mental health services reduce the efficacy of people committing to rehabilitation.

Major Findings

•    Accessing Behavioral Health Treatment.
•    Behavioral Health workforce shortage and lack of provider options.
•    Need of community-based stabilization and support.
•    Reducing the stigma of recovery and outreach to target populations.
 

Partners

Partnerships & Assets

Collective Impact

  • Includes partners from the following sectors.
    • Education
      •  Muskingum University, Foxfire Schools
    • Housing
      • Zanesville Metropolitan Authority
    • Civic Association
      • United Way
    • Government
      • Muskingum County Commissioners, Zanesville Fire Department, Muskingum County EMA, Zanesville-Muskingum County Health Department
    • Healthcare
      • Genesis Healthcare System, MVHC, MBH, MHRS, AllWell, Brightview, Community Ambulance Service, Spero health, Pinnacle Treatment
    • Faith
      • Eastside Community Ministry
    • Business
      • SEAT (Southeastern Area Transit)
    • Law Enforcement
      • Zanesville Police Department
      • Muskingum Conty Sheriff Office
    • Involved Citizens/Groups
      • Vickie Whitacre
      • Drug Free Muskingum
      • Suicide Prevention Coalition
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