Story Behind the Curve
Performance date does not begin until FY 23. The raw total of volunteers as of 6/30/2022 was 27.
Partners
LTCOP wants to strengthen its partnership with other community members who are frequently visiting long-term care facilities. Other stakeholder groups continue to be identified as Community Advocates for residents in long-term care settings, including those making friendly visits or interacting with residents via other advocacy work. LTCOP continues to extend this training to all community groups as New Mexicans are becoming increasingly aware of the impact quality of life in long-term care settings has on everyone. As the community becomes more familiar with the unique and critical role of LTCOP, the program anticipates more people will be inspired to become Certified Ombudsman Volunteers. This includes stakeholder groups such as first responders, hospice providers, New Mexico Chapter—Alzheimer's Association. and volunteer organizations such as JustServe.org and RSVP.
LTCOP utilizes multiple media platforms in its engagement efforts, including social media, radio, TV, and print. Additionally, the program seeks opportunities to represent LTCOP to community members and stakeholders.
What Works
Volunteer recruitment and retention activities are continuous. This includes representing the program at community events, conferences that target community members and professionals, creating internship opportunities with university programs, and targeted media strategies across multiple platforms. LTCOP continues to develop strategies to not only recruit but maintain its volunteer workforce. Ombudsman volunteers who achieve certification are full representatives of the program. Volunteers report satisfaction in performing critical role in their community, especially advocating for residents in long-term care settings. As such, they identify, investigate, and resolve complaints made by or on behalf of residents; provide information to residents about long-term services and supports; and ensure that residents have regular and timely access to ombudsman services.
LTCOP will focus campaigns toward targeted demographics, identifying groups of individuals who have the time and interest to contribute to their community by becoming an Ombudsman Volunteer and getting the message about the program and volunteer opportunity to where they are. This requires use of multiple media platforms in its engagement efforts, including social media, radio, TV, and print; attending community events; and identifying and leveraging existing infrastructure (i.e. newsletters, mailers, websites, social media, etc.) of community groups to reach volunteers.
What We Do
Who We Serve
How We Impact
Design Specification: Non-Data Driven Measure
Design Specification: Non-Data Driven Measure |
Performance Dates |
Frequency of Reporting |
Actions Taken/Results |
Create a marketing plan for volunteer recruitment and retention including resident’s rights |
☒ 2023 ☒ 2024 ☒ 2025 |
☒ Annually Reporting Months ↓ July SFY22 (7/1/2021–6/30/2022) |
FY 22 establishes a baseline. |