Strategy 2A - Provide high-quality, culturally congruent doula care to Black pregnant people

Measures

Goal 2

Total # of Doula appointments (all clients)

Dec 2025

-54%

Goal 2

Total # of prenatal appointments attended (all clients)

Dec 2025

-33%

Goal 2

Total # of postpartum appointments (all clients)

Dec 2025

-68%

Goal 2

% of clients who initiated breastfeeding at birth

Nov 2025

66.67%

-20%

Goal 2

Average level of meaningful connection and trust with clients in the last month reported by SW doulas

Oct 2025

-2%

Goal 2

Average # of hours spent by doulas supporting clients during labor and birth

Nov 2025

13.1

Goal 2

# of clients that received doula support during their labor/birth

Nov 2025

-18%

Goal 2

# of virtual (telehealth) appointments provided to clients by SW doulas

Dec 2025

-71%

Goal 2

# of in person appointments provided to clients by SW doulas

Dec 2025

-71%

Goal 2

Average level reported by clients of being supported, heard, and respected by their doula(s) during the pregnancy/birth/postpartum period

FYQ1 2026

10.00

Goal 2

Average level reported by clients of feeling understood by their doula regarding specific challenges, strengths and cultural considerations of their community

FYQ1 2026

10.00

900%

Goal 2

% of clients that said that SisterWeb doulas helped them feel connected to their baby

FYQ1 2026

100.00%

Goal 2

% of clients that would like to have a doula should they get pregnant again

FYQ1 2026

100.00%

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