Communities in western North Carolina are creating and implementing Awareness and Media Campaigns around a variety of subjects, including: substance use and overdose education, NC Lock your Meds Campaign and Tobacco.

The following communities or organizations are utilizing this approach:

The following contacts have assisted the implementation of this program in their respective communities and have been listed because they have given permission to be contacted as peer resources regarding this strategy:

• Megan Hauser - Haywood County HHS
  • Contact Information: 828-356-2272
• Kristen Gentry - CARE Coalition
  • Contact Information: 828-884-1751

Communications Tools: 

• SAMHSA Videos: https://www.samhsa.gov/capt/tools-learning-resources/videos
  • Find short video interviews featuring SAMHSA grantees and other prevention professionals sharing their experiences planning and implementing prevention programs and applying CAPT training and technical assistance.
• Dials and Rivers: Using Explanatory Metaphors to Expand Understanding of Addiction and Its Treatment: http://frameworksinstitute.org/assets/files/ECD/resilience_em_report_final.pdf
  • A Frameworks Research Report, July 2013

The following is not a comprehensive list and represents some of the organizations that provide technical assistance and support for Awareness and Media Campaigns in WNC. 

The partners in WNC for this strategy include:

• UNC-Asheville: Department of Health and Wellness - Topic Social Marketing
  • Contact Information: 828.255.7204 - Email: Jen Sanchez-Flack, PhD, MPH, Assistant Professor, Health and Wellness Department
  • Social Marketing PowerPoint