In an effort to provide widespread education and awareness of Substance Use prevention, treatment, and recovery, the Onslow County Health Department (OCHD) has invested in both paid and organic social media content. The campaign elements has included shared materials from the State, CDC, and other credible sources, along with the creation of a Public Service Announcement, social media posts, digital billboards, and geo-fenced digital advertising.

Residents and followers of the Onslow County Health Department social media pages.

The increased importance of social media as a platform for communication and engagment with residents in recent years, especially with the onset of the COVID-19 pandemic, presents an unique opportunity for OCHD to explore new methods of health promotion.