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The Better Business Bureau Wise Giving Alliance helps donors make informed giving decisions and promotes high standards of conduct among organizations that solicit contributions from the public. It produces reports about national charities, evaluating them against comprehensive Standards for Charity Accountability. The overarching principles of these standards cover four essential areas that are necessary for determining trustworthiness: adequate board oversight, results that correspond with a charity’s mission, financial accountability, and transparent and accurate donor communications.

In 2014, a unique partnership between Better Business Bureau Serving Northern Colorado and Wyoming and United Way of Weld County was established. It minimizes duplication of efforts by volunteers at United Way and creates efficiencies that ultimately benefit both donors and charitable organizations and the causes they support. As a result, nonprofits supported through United Way must meet BBB’s 20 Standards for Charity Accountability.