Promoting Quitline was identified by the Community Wellness Action Team and the Coalition for Safe and Drug-Free Swain County as an initiative in 2019. It will be continued in 2022 to encourage community members to stop using tobacco products. Quitline provides over-the-phone counseling and education 24 hours a day and Nicotine products to help with side effects associated with the cessation of tobacco use. These services are beneficial for the youth because it gives them support without retribution. This campaign aims to reduce tobacco use and, therefore, reduce the adverse health effects associated with it, including morbidity or mortality.

The priority population/customers for Quitline are individuals who use tobacco products within the community, and Quitline aims to make a difference at the individual at a community level. 

The partners for this strategy include: