The adoption of tobacco-free environments, especially in public places is a proven evidence-based strategy to reduce tobacco use. Tobacco-free environments reduce exposure to secondhand smoke, keep youth from starting using tobacco, and help current tobacco users who are trying to quit. 

• A Multicultural Tobacco-Free Coalition launched. This community driven coalition unites diverse voices to address the impact of tobacco.
• MCPH partnered with local organizations to build the ACTION (Adolescent Counseling & Treatment Intervention on Nicotine) Program at CMS-Olympic High School. ACTION provides students with behavioral and medical support to quit vaping.
• Promoted No Menthol Sunday, a faith-based awareness day about menthol tobacco harms in Black/ African American communities, to 33 Village HeartBEAT churches. 8,000 people were reached through digital ads, yard signs, and church fans.
• Launched an 8-month Tobacco Cessation Digital Campaign for LGBTO+ women. The campaign reached included 2,103,446 impressions and 0.134% Click Through Rate (CTR) to the OuitlineNC website, with 241 text messages initiated for OuitlineNC services.
• Partnered on "Breathe Easy NC" 6-part webinar series engaging 333 professionals. Topics included capacity building for tobacco treatment & tobacco ­free environments for agencies serving individuals with behavioral health conditions.