% of stores that asked for identification

Current Value

44%

2025

Definition

Story Behind the Curve

The percentage that is represented shows the amount of stores that asked underaged purchasers for a form of identification. It is important to note this data is taken from the 16 different stores that sold. For this measure, 7/16 stores asked for identification while the other 9 stores that sold to the underage purchaser did not ask for identification. 

Underage purchasers had to show their legal ID, and if the clerk asked their age the underage purchasers had to tell them their real age. 

Action Plan

What Works

Partners

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Scorecard Container Measure Action Actual Value Target Value Tag S A m/d/yy m/d/yyyy