Impressions are the number of times our content appears in front of people's eyes, irrespective of whether they watch the video or interact in any way.

When we produce new video content, we usually promote these with paid ad campaigns via Youtube and our other social media channels. This results in spikes in Youtube views, engagement and impressions.

Social media used to sit under our general web presence, but we decided in July 2021 to separate it out. By spotlighting this increasingly valuable form of communication, we are able to better hone our communication skills. Our social media data includes Facebook and Instagram. (Our YouTube channel has it's own scorecard.)