The "Story Behind the Measure" helps us understand the causes and forces at work that explain the data behind viewers who reach out for more information post educational video viewing.

What's Helping Customer Change? These are the positive forces at work in our strategy/program that influence customer change.

• Accessibility of information
• Time commitment of customer
• No cost to customer
• No stigma involved

What's Hurting Customer Change? These are the negative forces at work in our strategy/program that influence customer change.

• Lack of and quality of feedback from customers
• Consistent Healthcare Provider promotion
• Internet quality and availability for customers

The following actions have been identified by our Healthy Eating Active Living Team (HEAL) as ideas for what can work for this performance measure to make a difference on Diabetes.

Actions and Approaches Identified by Our HEAL Team: These are actions and approaches that we think can make a difference for this performance measure.

• Utilize HEAL Team members expert knowledge to develop video content
• Test videos prior to uploading for public viewing
• Keep video educational messages concise

No-cost and Low-cost Ideas Identified by Our HEAL Team: These are no-cost and low-cost actions and approaches that we think can make a difference for this performance measure.

• Place educational videos on partner organization social media and website platforms
• Utilize internal IT department staff to assist with creation of knowledge survey

What your communities served/customers think would work to do better: These are actions and approaches that our communities served/customers think can make a difference for this performance measure.

• Monitor number and length of survey questions
• Place videos on multiple platforms and sites
• Produce a variety of videos with multiple diabetes education topics

List of Questions/Research Agenda: These are questions to follow-up on for this performance measure. If you still need more information about what works to do better, make these questions part of your information & research agenda.

• Explore various pop-up survey platforms for website and social media to assist with collection of performance measure data.