The "Story Behind the Measure" helps us understand the causes and forces at that work that explain the data behind the 'number of Haywood County residents reached' (by anti-stigma messaging ads).    As a lead organization for the Substance Use Prevention Alliance, Haywood County Health and Human Services participates in selection of ads that run in Haywood County and devotes staff time to this project.  Other organizations serving the region devote staff time and expertise to this project as well.  

What's Helping What We Do? These are the positive forces at work in our anti-stigma messaging campaign that influence how much we do or how well we do it.

• Anti-stigma campaign messaging using local voices and stories
• Information about resources, such as treatment providers  
• American Rescue Plan Act funding
• Engagement methods such as sharing to increase the reach of social media posts.  

What's Hurting What We Do? These are the negative forces at work in our anti-stigma messaging campaign that influence how much we do or how well we do it.

• Individuals may not see ads due factors such as limited internet access, not using social media, or access to a smart phone or other device.  
• Limited funding, affecting both current capacity and sustaining the messaging
• Social media algorithms