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Macomb County Oral Health Coalition

Number of Facebook and Twitter Messages Posted Each Month

8Dec 2019

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Story Behind the Curve

The primary goal of the Macomb County Oral Health Coalition is to improve oral health services for all Macomb County residents.  One of the objectives is that by December 2023, communication and outreach efforts will increase from zero to 165 per year.  To achieve this goal and objective, one of the actions is to utilize social media (Facebook, Twitter) by posting eight oral health messages per month (four on each Facebook and Twitter).  This performance measure demonstrates the progress that has been made in 2019.

What Works

To ascertain what works, social media engagement is tracked through likes, shares, comments, and retweets.

2019 Social Media Engagement

June - Facebook 3 likes, 3 shares
June - Twitter  1 like
July - Facebook  *see comment below
July -Twitter  2 likes, 2 retweets
August - Facebook 4 likes, 11 shares
August - Twitter no engagement
September - Facebook 6 likes, 2 shares
September - Twitter 3 likes, 2 comments, 2 retweets

* Facebook posts must be submitted by the 15th of the month prior to posting, and the coalition was unaware of this deadline.  Therefore, there were no Facebook posts submitted in July, and only one in August. 


Macomb County Health Department - Healthy Communities

Action Plan

Utilize social media (Facebook, Twitter) by posting at least eight oral health messages per month and assess engagements / clicks.

Scorecard Result Container Indicator Measure Action Actual Value Target Value Tag S R I P PM A m/d/yy m/d/yyyy