'Page views' count number of times that individual pages are viewed on our website. We generally meet and exceed this target.

We spent much of 2023 to early 2024 re-designing and updating the content of hep.org.au. We are very happy with the new interface and have been getting great feedback from our visitors. Our Google Analytics have been showing excellent numbers, much of which we can attribute to the new web design.

There is a natural trend towards more views and visits to our site around the time of campaigns and Hepatitis Awareness Week and World Hepatitis Day. These events meant an increase in stats for our website around that time, which then drops to regular, but healthy levels.

Our 'website' presence includes Google Analytics from our main website hep.org.au, our microsites (hepb.org.au + hepc.org.au) and ISSUU.

We continue working with REEF, a web marketing consultancy, to work further with our Google search scoring and the quality of our pages, so as to continually increase the number of visitors to our website.

• Web digital marketing consultants, REEF.
• Website consultants, FLY Development.
• Google - who have awarded us a Google Grant.

The release of new issues of Tx! and The Champion e-newsletter as well as new resources and campaigns are the main factors that attract traffic to our site and generate page views. Hep related events and news also play a big part in attracting visits. We keep our resources up-to-date with any changes in the hep C or B environments and advertise those updates amongst our networks, attracting more traffic and increasing page views.

One of our other key traffic sources is Google search results, which drive visitors to our site and generate page views. We have been working with our web marketing consultant to optomise our pages for Google search, with great results so far. We are planning on creating more online page content, from our static, printed resources, as there seems to be a universal trend towards people preferring to access their information online, rather than in print. This should increase our page views, as we continue to migrate resources into web pages.

For a while now we have been marketing our site through email (via our Champion e-newsletter and through targeted emails to our regular lists and networks) and also social media (Facebook and Twitter).

We have also been working with our web marketing consultant to optomise our pages for Google search, with great results so far. They have helped us to further our reach by updating the structure, content and user experience pathways of our site.