WIC supports healthier pregnancies and births by providing the nutritious foods pregnant women and their babies need, referring mothers for essential medical care, and encouraging them to adopt healthy behaviors (such as not smoking during pregnancy). In Canton, there are over 300 participants who have been certified but who don't currently receive these benefits.

Goal ended. Increased values can be attributed to new clinic processes due to the coronavirus; program participants are enrolled in the program remotely after phone interviews instead of in-office. Report now includes those enrolled but they never came in office to finalize process/receive WIC food benefits.  

A number of WIC participants have been certified but are not currently receiving benefits. To reduce this number, WIC assistants will begin running "missed appointment" reports and calling participants to attempt to reschedule. Participants who have missed an appointment will also recieve a text or phone message reminder at least once monthly and reminder cards will be sent to all recertifying program participants.