Social Media
Views/Visits
Current Value
842
Definition
Story Behind the Curve
'Views/visits' includes Accounts Reached, Page Views and Profile Visits.
In July 2024, we rolled out our latest campaign, which included paid advertising and promoted posts. The campaign used paid ads with Facebook and Instagram to promote the campaign before, during and after Hepatitis Awareness Week and World Hepatitis Day. The paid campaign meant a large increase in stats for our social media for that month, which has since dropped to regular, but healthy levels.
Our social media data includes Facebook and Instagram. (Our YouTube channel has it's own scorecard.)
Partners
Our partners in advising on social media are Reef Digital and Enigma for the campaign side.
What Works
As could be expected, paid posts and promotions are the most effective driver of Views/visits on social media.
As this data set is new, we will continue to monitor and evaluate to see what works.
Strategy
As could be expected, paid posts and promotions are the most effective driver of Views/visits on social media.
As this data set is new, we will continue to monitor and evaluate to see what works.
Clear Impact Suite is an easy-to-use, web-based software platform that helps your staff collaborate with external stakeholders and community partners by utilizing the combination of data collection, performance reporting, and program planning.