The "Story Behind the Curve" helps us understand the causes and forces at that work that explain the data behind this performance measure. 

[How Much or How Well] What's Helping What We Do? These are the positive forces at work in our strategy/ program that influence how much we do or how well we do it.

• Good relationship with local news outlets

• Pre-made banners for the community

[How Much or How Well] What's Hurting What We Do? These are the negative forces at work in our strategy/program that influence how much we do or how well we do it.

• Ads are expensive

The following actions have been identified by our team, community members, stakeholders as ideas for what can work for this performance measure to make a difference on this performance measure. 

(A) Actions and Approaches Identified by Our Team These are actions and approaches that we think can make a difference for this performance measure.

• Seeking funding for more ads

(B) No-cost and Low-cost Ideas Identified by Our Team These are no-cost and low-cost actions and approaches that we think can make a difference for this performance measure.

• Free articles in Sylva Herald and Smoky Mountain News

• Reusing the banners from the past for the community

(C) What your customers think would work to do better These are actions and approaches that our customers think can make a difference for this performance measure.

• Varying information and the toolkits used

• Providing information on local resources

(D) List of Questions/Research Agenda These are questions to follow-up on for this performance measure.

• No questions at this time