Customers:

• All Haywood County residents
• Anyone affected by substance use disorder or misuse

The "Story Behind the Curve" helps us understand the causes and forces at that work that explain the data behind the 'number of advertisements placed' and the resources the Substance Use Prevention Alliance plans to commit to address the health issue.  As a lead organization for the SUPA, Haywood County Health and Human Services participates in selection of ads that run in Haywood County and devotes staff time to this project.  Other organizations serving the region devote staff time and expertise to this project as well.  

What's Helping What We Do? These are the positive forces at work in our anti-stigma messaging campaign that influence how much we do or how well we do it.

• Professional firm to design ads
• Dedicated regional staff to work on this project
• Staff representing health departments and other community-based organizations devote time to the project.  
• American Rescue Plan Act funding
• Ads are placed around the region.  

What's Hurting What We Do? These are the negative forces at work in our anti-stigma messaging campaign that influence how much we do or how well we do it.

• Limited funding
• Broadband internet limitations for potential ad viewers

The following actions have been identified by our Substance Use Prevention Alliance (SUPA)/Healthy Haywood Coalition as ideas for what can work for this performance measure to make a difference on stigma related to substance use.

Actions and Approaches Identified by Our Agency and SUPA/Healthy Haywood Coalition These are actions and approaches that we think can make a difference for this performance measure.

• Including people with lived experience of Substance Use Disorder into the conversations/community collaboration
• Increasing provider recruitment and retention
• Working with college students in healthcare and social science fields

No-cost and Low-cost Ideas Identified by Our Agency and SUPA/Healthy Haywood Coalition These are no-cost and low-cost actions and approaches that we think can make a difference for this performance measure.

• Including people with lived experience into the conversations/community collaboration
• Working with college students in healthcare and social science fields
• Policy change 

What communities served/customers think would work to do better These are actions and approaches that our communities served/customers think can make a difference for this performance measure.

• Comprehensive list of resources 
• Use of evidence-based communication strategies/campaigns
• Expanding peer support services in the community

List of Questions/Research Agenda These are questions to follow-up on for this performance measure. If you still need more information about what works to do better, make these questions part of your information & research agenda.

• Are we using the correct platforms to reach our desired audience?
• Are the messages compelling and appropiate?