Improve knowledge of and access to substance use or abuse and mental health resources

# of website hits

1,524Dec 2020

Line Bar

Story Behind the Curve

Factors increasing traffic to the website:

awareness of it's existence
important and useful resources available online
Partners linked to website
Funding to advertise
Multi-media sharing on sources
Attention grabbing content (headline, graphics)
Video sharing on social media linking to website

Factors decreasing traffic to websites:

not aware
boring
not useful information
poor image of organization
not easy to access
unimportant or unrelevant
no tag words
lack of freequency

Partners

Essentia Health
Becker County Human Services
Sanford
Mahube/OTWA
Becker County EDA
Public Schools (Frazee, Lake Park, Detroit Lakes, Ogema)
Harvest Church
Trinity Lutheran Church
Stellher Human Services
Early Childhood Initiative
Becker County Childrens Initiative
Minnesota Communities Caring for Children
Father Project- CHI
Lakes Crisis and Resource Center
Becker County 4-H
Boys and Girls Club of DL
Becker County & White Earth Mobile Mental Health Crisis Team
Chamber of Commerce
Native American Program
West Central Initiative
City Government (Frazee, Lake Park, Detroit Lakes, Ogema) & EDA’s
Rotary
Kiwaniis
Jaycees
Business owners

What Works

1. Partners promoting the website & providing input for updates

2. Social media boosts & promotion over time (sharing multiple times on mutliple platforms)

3. Attention grabbing content- making sure it's relevant

Action Plan

1. Develop the site with community partners input, positive content and useful information

2. Promote new site on facebook and boost post

3. Ask community partners to share online, with staff, patients or residents served.