Improve knowledge of and access to substance use or abuse and mental health resources

# of website hits

1,524Dec 2020

Line Bar
Story Behind the Curve

Factors increasing traffic to the website:

  • awareness of it's existence
  • important and useful resources available online
  • Partners linked to website 
  • Funding to advertise 
  • Multi-media sharing on sources
  • Attention grabbing content (headline, graphics) 
  • Video sharing on social media linking to website 


Factors decreasing traffic to websites:

  • not aware
  • boring
  • not useful information
  • poor image of organization
  • not easy to access
  • unimportant or unrelevant
  • no tag words
  • lack of freequency


  • Essentia Health
  • Becker County Human Services
  • Sanford
  • Mahube/OTWA
  • Becker County EDA
  • Public Schools (Frazee, Lake Park, Detroit Lakes, Ogema)
  • Harvest Church
  • Trinity Lutheran Church
  • Stellher Human Services
  • Early Childhood Initiative
  • Becker County Childrens Initiative
  • Minnesota Communities Caring for Children
  • Father Project- CHI
  • Lakes Crisis and Resource Center
  • Becker County 4-H
  • Boys and Girls Club of DL
  • Becker County & White Earth Mobile Mental Health Crisis Team
  • Chamber of Commerce
  • Native American Program
  • West Central Initiative
  • City Government (Frazee, Lake Park, Detroit Lakes, Ogema) & EDA’s
  • Rotary
  • Kiwaniis
  • Jaycees
  • Business owners
What Works

1. Partners promoting the website & providing input for updates

2. Social media boosts & promotion over time (sharing multiple times on mutliple platforms)

3. Attention grabbing content- making sure it's relevant 

Action Plan

1. Develop the site with community partners input, positive content and useful information 

2. Promote new site on facebook and boost post

3. Ask community partners to share online, with staff, patients or residents served.   


Scorecard Result Container Indicator Measure Action Actual Value Target Value Tag S R I P PM A m/d/yy m/d/yyyy