Definition
Story Behind the Curve
June 2017: Change of Mind (Phase I) campaign reached 19858 subscribers through internal and partner e-Newsletters
December 2016: Our B in the Know, hep B social media campaign reached 18,053 people, including 678 clicks and 371 reactions, comments and shares.
September 2016: At least 15 Community Mobilisation Volunteers made PBAC submissions in support of Epclusa, Harvoni (for all genotypes) and Technivie in our Treatment for all campaign
June 2016: At least 15 Community Mobilisation Volunteers made PBAC submissions supporting grazoprevir+elbasvir (Zepatier) in Our Nobody Left Behind Campaign
March 2016: At least 1811 individuals commenced treatment following our Treatment has Changed campaign
December 2015: Community members shared Time for New Cures e-cards on social media, sent letters to their Federal MP and to their local newspaper
September 2015: 5218 people have supported the petition for Equal Treatment Access as at 30 September 2015
June 2015: 81 people advised they had made submission s to the PBAC in support of Viekira Pak
Feb 2015: 64 people advised they had made submissions to the PBAC in support of Harvoni, sofosbuvir, and daclatasvir. 2,500 people who have signed the petition for Equal Treatment Access. Dozens of agencies have supported the call for community engagement in the petition by featuring it on their website, e-Newsletters and by Facebook pages and through Twitter
October 2014: 75 people advised they had made submissions to the PBAC in support of sofosvuvir and simprevir. Equal treatment Action petition launched.
Partners
Mental Health Coordinating Council, BEING NSW, Metal Health Carers NSW, NADA
Medically Supervised Injecting Centre (MSIC), Kirkton Road Centre, NSW Users and Aids Association (NUAA), Needle and Syringe (NSP) outlets
What Works
Campaign engagement is measured through the signing of a petition, the writing of a letter, the making of a submission, or the attendance at a meeting
Social Media is the most effective way of getting people engaged in campaigns. It also enables tracking of individuals for future campaign activity and, in some cases, understanding how people became aware of the campaign. It is not clear how many of the ETA campaign signatories became aware of the campaign although Twitter has proved exceptionally effective for very little effort.
Action Plan
Phase II of Change of Mind campaign will target mental health service delivery organisations in HY2 2017
The ETA campaign will run until the video clip, petition or campaign name becomes out of date or until new treatments are approved and funded for all Australians.
Campaign signatures exceeded 2,500 in December 2014.The ETA campaign will not be taken to treatment clinics, AOD clinics and NSPs as as there is no guaranteed mechanism for ensuring that every signature on a petition is ultimately conveyed to the Health Minister. People without access to the internet were encouraged to make a written submissions to the PBAC.