NC Quitline
Estimated number of impressions from media messages promoting QuitlineNC (by fiscal year)
Current Value
50,985
Definition
Story Behind the Curve
The Lincoln County Health Department implemented a paid media campaign promoting QuitlineNC in FY2022-2023. The Health Department plans to implement another paid media campaign in FY2023-2024 and dive deeper to explore additional free/low-cost ways to promote QuitlineNC within the community.
Partners
Lincoln County Partnership for Health
Regional Tobacco Control Manager
What Works
According to the CDC, high-impact anti-tobacco mass media campaigns are an effective intervention.
Action Plan
The Lincoln County Health Department plans to implement a paid media campaign using materials from the CDC’s Tips from Former Smokers Campaign and will explore other low-cost options to promote QuitlineNC.
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