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Tobacco Use

Why Is This Important?

Nebraska Healthy People 2020: Tobacco Use

Tobacco use remains the single most preventable cause of disease and death in the United States today. According to the CDC, cigarette smoking (including deaths from secondhand smoke) is responsible for approximately 480,000 deaths annually - about 20 percent of all deaths in this country. Most of these deaths are due to cancer, cardiovascular disease, or respiratory disease. On average, adults who smoke cigarettes die 14 years earlier than nonsmokers. According to, for every one person who dies from tobacco use, 30 more people suffer from a tobacco-related illness. Other forms of tobacco use include the use of smokeless tobacco and cigar smoking, both of which pose health risks. In addition to the health risks that smokers pose to themselves, secondhand smoke causes heart disease and lung cancer in adults and a number of health problems in infants and children, including asthma, respiratory infections, ear infections, and sudden infant death syndrome (SIDS).


This scorecard is created to track performance, therefore the demonstration of data within color markers identifies the boundaries of what we define as success. In some instances, a trend may be moving in the wrong direction, but still may be within our 'Target for Success' area. The use of Color Bands and Color Arrows help to define the Target for Success and Current Progress.

Green, Black and Red arrows are used to reflect our 'Current Progress' status.

  • GREEN Arrow = We're getting better!
  • BLACK Arrow = We're maintaining our position.
  • RED Arrow = We're going in the wrong direction.

Green, Yellow or Red color bands are used to reflect our 'Target for Success' zones.

  • GREEN Color Band = We've reached our Target for Success!
  • YELLOW Color Band = We're making progress, but not quite there yet.
  • RED Color Band = We're below our Target for Success.

Data is described with the Time Period, Actual Value, Target Value, Current Trend and Baseline Change %. These mean:

  • Time Period - The most current time period for which the data were available.
  • Actual Value - The actual level of achievement, the most current data point for the indicator; also shown in a Color Band to reflect if that value is or is not within our Target for Success zone.
  • Target Value - The desired level of achievement for the data indicator.
  • Current Trend - The direction of progress is shown by a Color Arrow to reflect our Current Progress status, and also noting for how many data points the direction been occurring.
  • Baseline Change % - The percentage of change between the baseline data point and the current data point (actual value); also shown with a Color Arrow to describe Current Progress status.

Clear Impact Suite is an easy-to-use, web-based software platform that helps your staff collaborate with external stakeholders and community partners by utilizing the combination of data collection, performance reporting, and program planning.

Scorecard Container Measure Action Actual Value Target Value Tag S A m/d/yy m/d/yyyy