Goal 2 - SisterWeb’s culturally congruent holistic doula care supports Black pregnant and birthing people in achieving their own birth goals

This Scorecard represents the strategic framework for the second goal of SisterWeb's Strategic Plan - SisterWeb’s culturally congruent holistic doula care supports Black/African American pregnant and birthing people in achieving their own birth goals. The framework starts by describing the goal and then outlines the strategies to achieve the goal. It then describes the performance measures SisterWeb is monitoring to understand the impact generated from a strategy.

SisterWeb Goal

Goal 2

Strategies Contributing to Goal and Their Performance Measures

Goal 2

Strategy 2A - Provide high-quality, culturally congruent doula care to Black pregnant people

Goal 2

# of clients whose birth was attended by their doula(s)

Jun 2024

Goal 2

Average level reported by clients of being supported, heard, and respected by their doula(s) during the pregnancy/birth/postpartum period

Q3 2024

9.2

8.5

Goal 2

Average level reported by clients of feeling understood by their doula regarding specific challenges, strengths and cultural considerations of their community

Q4 2024

8.3

10.0

Goal 2

% of clients that said that SisterWeb doulas helped them feel connected to their baby

Q3 2024

77.8%

83.3%

Goal 2

% of clients that would like to have a doula should they get pregnant again

Q3 2024

89%

83%

Goal 2

Total # of Doula appointments (all clients)

Dec 2024

Goal 2

Total # of prenatal appointments attended (all clients)

Nov 2024

Goal 2

Total # of postpartum appointments (all clients)

Dec 2024

ARCHIVE

Average # of hours spent by doulas supporting clients during labor and birth

Goal 2

Average # of hours spent by doulas supporting clients during labor and birth

Nov 2024

8.7

12.1

Goal 2

% of clients who initiated breastfeeding at birth

Nov 2024

89%

67%

Goal 2

Average level reported by clients of being supported, heard, and respected by their doula(s) during the pregnancy/birth/postpartum period

Goal 2

Average level of meaningful connection and trust with clients in the last month reported by SW doulas

Dec 2024

Goal 2

Strategy 2B - Ensure that pregnant people have the information they need to navigate their pregnancy and birth journey, understand and make informed healthcare choices/options, and advocate for themselves during the pregnancy and birth

Goal 2

% of SW Clients who report that their SisterWeb doulas helped them feel more confident navigating healthcare systems and understanding their rights and options

Q4 2024

83%

100%

Goal 2

% of SW Clients who report that their doulas helped them use their voice, assert their own wishes, and ask for a moment when they needed time to think over a decision

Q4 2024

83%

100%

Goal 2

% of SW Clients who report that they walked away from their birth experience feeling proud and dignified

Q4 2024

100%

Goal 2

Strategy 2C - Identify and share resources and information with clients that support their holistic wellbeing

Goal 2

% of SW clients who felt encouraged by their SisterWeb doulas to use all of the resources available to them during pregnancy and early parenting

Q3 2023

100

Goal 2

# of external referrals made by SW staff (Total) to other programs/services

Dec 2024

Goal 2

Strategy 2D - Increase education and outreach to community about SW offerings

Goal 2

# of community members who attend SW event

Aug 2024

Goal 2

Strategy 2E - Develop virtual care delivery model (e.g., telehealth sessions) for culturally congruent doula services

SisterWeb is still developing impact measurement tools for this strategy, PM not yet available

Goal 2

Strategy 2F - Explore best, promising, and innovative doula care

SisterWeb is still developing impact measurement tools for this strategy, PM not yet available

Clear Impact Suite is an easy-to-use, web-based software platform that helps your staff collaborate with external stakeholders and community partners by utilizing the combination of data collection, performance reporting, and program planning.